Public Relations and Branding (3.0 units)
Concept of branding, including brand definition, brand engagement, brand management and the role of public relations in creating brand value.
21561D | 001 | Lecture | 2:00-4:30pm | Tuesday | 27 of 27 | Fred Cook | ASC228 | | ![session dates](https://classes.usc.edu/wp-content/themes/cardinal_v2_classes/images/calendar_sm.gif) |
Information accurate as of January 29, 2019 4:51 pm.