Music Industry 410:
Marketing, Branding and Strategic Alliances in Music (2.0 units)
An in-depth study of music marketing, non-traditional revenue streams for artists, musicians, and labels including artist endorsements, artist tour sponsorships, digital music programs, music licensing, merchandise, and a primary focus on brand partnership deals in the music space. Prerequisites: MUIN 270 or MUIN 272x.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 44270D | 001 | Lecture | 8:00-9:50pm | Tuesday | 45 of 45 | Kevin Lyman | KDC240 |  |