CMO on Shareholder Value (1.5 units)
Provide an understanding of the role of the Chief Marketing Officer (CMO) in a variety of industries and how he or she influences shareholder value.
| 16548R | 415 | Lecture | 5:00-6:20pm | Mon, Wed | 47 of 77 | Diane Badame | JKP112 | |  |
Information accurate as of January 29, 2019 4:51 pm.