Communication Management 542:

Business Strategies of Communication and Entertainment Firms (4.0 units)

An overview of business strategies in media industries. Emphasis on the Internet and changing business models. Case studies. Students prepare business plans for digital start-ups.
    SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
    21738D059Lecture6:00-10:10pmThursday18 of 25 (1 on waitlist)Frederick NagerANN309PDF (257974 KB)session datesbook list
    Information accurate as of January 29, 2019 4:51 pm.