Communication Management 542:
Business Strategies of Communication and Entertainment Firms (4.0 units)
An overview of business strategies in media industries. Emphasis on the Internet and changing business models. Case studies. Students prepare business plans for digital start-ups.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21738D | 059 | Lecture | 6:00-10:10pm | Thursday | 18 of 25 (1 on waitlist) | Frederick Nager | ANN309 | PDF (257974 KB) |