Communication Management 540:

Uses of Communication Research (4.0 units)

Applications of both data and interpretation in communications management. Topics include: audience ratings, surveys, experimental tests of programs and campaigns, formative evaluation, secondary data sources.
    SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
    21735D169LectureTBATBA29 of 90Mathew Curtis,
    Nithya Muthuswamy,
    Cynthia Martinez
    ONLINEPDF (451027 KB)notesession dates
    Information accurate as of January 29, 2019 4:51 pm.