Communication Management 540:
Uses of Communication Research (4.0 units)
Applications of both data and interpretation in communications management. Topics include: audience ratings, surveys, experimental tests of programs and campaigns, formative evaluation, secondary data sources.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
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21735D | 169 | Lecture | TBA | TBA | 29 of 90 | Mathew Curtis, Nithya Muthuswamy, Cynthia Martinez | ONLINE | PDF (451027 KB) |