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Public Relations (PR)
- D class assignments for undergraduates available in ASC140; phone (213) 740-0900.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.
Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/strategic communication; emphasis on judgment, context and audience understanding.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21066D | 001 | Lecture | 6:00-9:20pm | Tuesday | 17 of 17 | Jacqueline Liu | ANN413 |  | |
| 21067D | 001 | Lecture | 2:00-5:20pm | Monday | 16 of 17 | Ron Grover | ANN413 |  | |
| 21068D | 001 | Lecture | 6:00-9:20pm | Thursday | Canceled | |
Strategies and practices in the growing field of public relations/strategic communication, including landmark cases; special emphasis on historical roots, evolution, current and future practice.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21075D | 001 | Lecture | 6:30-9:50pm | Monday | 12 of 16 | Gregory Bishop | ANN209 | | |
| 21076D | 001 | Lecture | 2:00-5:20pm | Thursday | 20 of 20 | Brenda Lynch | ANN405 | Word (572265 KB) | |
| 21077D | 001 | Lecture | 6:00-9:20pm | Wednesday | 15 of 17 | Jose Zavala | ANN307 | | |
| 21087D | 001 | Lecture | 6:30-9:50pm | Tuesday | 14 of 16 | Melissa Robinson | ANN308 | |
Emphasis on conceptual, intellectual and analytical skills; knowledge of applied theory for the changing field of public relations/strategic communication.
- Prerequisite: PR 250
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21062D | 001 | Lecture | 2:00-3:40pm | Mon, Wed | 71 of 80 | Aimei Yang | ASCG26 | |
History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21140D | 001 | Lecture | 6:30-9:50pm | Tuesday | 35 of 36 | Rick Bursky | ANN406 | | |
| 21141D | 001 | Lecture | 6:00-9:20pm | Monday | 25 of 36 | Victoria Arriola | ANN406 | |
Production of advertising materials; emphasis on the creation and design of advertising elements.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21144D | 001 | Lecture | 2:00-5:20pm | Tuesday | 14 of 17 | Dennis Hodgson | ANN405 | | |
| 21145D | 001 | Lecture | 2:00-5:20pm | Monday | 4 of 17 | Victoria Arriola | ANN305 | |
Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21148D | 001 | Lecture | 2:00-5:20pm | Thursday | 15 of 16 | Kate Jacobs | ANN307 | | |
| 21149D | 001 | Lecture | 6:00-9:20pm | Monday | 17 of 17 | Darryl Ryan | ANN413 | PDF (212305 KB) | |
| 21150D | 001 | Lecture | 6:00-9:20pm | Thursday | 13 of 16 | Stefan Pollack | ANN308 | | |
| 21153D | 001 | Lecture | 6:00-9:20pm | Tuesday | 14 of 16 | Cindy Dole | ANN307 | | |
| 21154D | 001 | Lecture | 6:30-9:50pm | Wednesday | 9 of 16 | Christopher Perez | ANN308 | |
Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21156D | 001 | Lecture | 6:30-9:50pm | Monday | 13 of 13 | Soojin Yoon | ANN308 | | |
| 21157D | 001 | Lecture | 12:00-3:20pm | Thursday | 14 of 14 | Daren Brabham | ANN308 | PDF (601053 KB) | |
Learn advanced public relations writing and editing, basic design skills and sophisticated video planning, shooting, editing and production skills. Open only to declared Public Relations minors.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21159D | 001 | Lecture | 2:00-5:20pm | Thursday | Canceled | |
Examines case studies on important Italian companies, ranging from the transportation to the luxury goods industries from both an economical and business point of view.
- Restriction: Registration open to the following major(s): Communication, Journalism, Public Relations
- Crosslist: This course is offered by the COMM department but may qualify for major credit in PR. To register, enroll in COMM 391.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20994D | 914 | Lecture | TBA | TBA | 18 of 19 | Gordon Stables, Whitney Sherman | OFF CAMPUS | |
Investigates the implications of the perceptual process of mass media generated immigration discourse in Europe.
- Restriction: Registration open to the following major(s): Communication, Journalism, Public Relations
- Crosslist: This course is offered by the COMM department but may qualify for major credit in PR. To register, enroll in COMM 392.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20996D | 914 | Lecture | TBA | TBA | 18 of 19 | Gordon Stables, Whitney Sherman | OFF CAMPUS | |
Covers the complex intersection of legal standards and regulations, ethical practices and decision making, and social responsibilities for public relations/strategic communication practitioners.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21255D | 001 | Lecture | 6:30-9:50pm | Monday | 26 of 26 | Monique Rad-Stein | ASC231 | | |
| 21256D | 001 | Lecture | 6:30-9:50pm | Monday | 26 of 26 | Michelle Sherman | ANN210 | Word (560967 KB) | |
| 21257D | 001 | Lecture | 12:00-3:20pm | Wednesday | 17 of 25 | Daren Brabham | ANNL115 | PDF (514330 KB) | |
Relationship between public relations/strategic communication and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21258D | 001 | Lecture | 2:00-5:20pm | Tuesday | 18 of 20 | David Stamper | ANNL116 | |
In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21260D | 001 | Lecture | 6:00-9:20pm | Tuesday | 19 of 18 | Kate Jacobs | ANN211 | | |
| 21261D | 001 | Lecture | 2:00-5:20pm | Wednesday | 20 of 20 | Jennifer Floto | ANN408 | | |
| 21262D | 001 | Lecture | 6:00-9:20pm | Wednesday | 17 of 18 | Melissa Robinson | ANN309 | | |
| 21263D | 001 | Lecture | 6:30-9:50pm | Thursday | 18 of 19 | Brenda Lynch | ANN405 | Word (567126 KB) | |
Principles and practices of public relations as a basic component in the promotion and marketing of goods and services; regulatory considerations; consumerism.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21264D | 001 | Lecture | 6:00-9:20pm | Tuesday | Canceled | |
Public relations in the design, promotion, and presentation of popular entertainment, including films, broadcasting, music, expositions, amusement parks, resorts and arenas.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21265D | 001 | Lecture | 6:30-9:50pm | Wednesday | 19 of 64 | Paul Pflug | ANNL101 | |
Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21117D | 001 | Lecture | 2:00-5:20pm | Tuesday | 14 of 24 | Daniel Schnur | ANN305 | Word (51832 KB) | |
Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21310D | 001 | Lecture | 6:00-9:20pm | Wednesday | 18 of 18 | Dave Quast | ANN405 | PDF (250429 KB) | |
| 21311D | 001 | Lecture | 6:00-9:20pm | Wednesday | 11 of 16 | Ulrike Gretzel | ANN408 | |
PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)
Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21312D | 001 | Lecture | 2:00-5:20pm | Tuesday | 21 of 21 | Matthew Leveque | ANN307 | |
Individual research and readings. Not available for graduate credit.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21409D | 001 | Lecture | TBA | TBA | 0 of 12 | Daren Brabham | OFFICE | | |
| 21416D | 001 | Lecture | TBA | TBA | 0 of 12 | Fred Cook | OFFICE | | |
| 21418D | 001 | Lecture | TBA | TBA | 0 of 12 | Jennifer Floto | OFFICE | | |
| 21424D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21426D | 001 | Lecture | TBA | TBA | 2 of 12 | Matthew Leveque | OFFICE | | |
| 21437D | 001 | Lecture | TBA | TBA | 0 of 12 | Burghardt Tenderich | OFFICE | | |
| 21442D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21447D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | |
Study of the new rules of message development and dissemination in strategic communication and marketing: Participatory Culture, Transmedia Branding, Spreadable Media, and Crowdsourcing. Open only to seniors and master students in public relations and strategic public relations.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21460D | 001 | Lecture | 2:00-5:20pm | Tuesday | 12 of 20 | Burghardt Tenderich,Henry Jenkins | ANNL115 | |
Intensive study of a subject of contemporary relevance or of professional importance to journalists and public relations practitioners.
- Crosslist: This course is offered by the JOUR department but may qualify for major credit in PR. To register, enroll in JOUR 498.
- Note: (#21439 - Public Relations majors)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21439D | 001 | Lecture | 2:00-3:50pm | Tuesday | 15 of 15 | Fred Cook | ANN309 |  | |
| 21438D | 001 | Lecture | 10:00-11:50am | Tuesday | 12 of 15 | Diane Winston,Philip Seib | ASC240 | |
Selected topics in public relations.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Lifestyle Public Relations Food, Fashion and Fun | ||||||||||
| 21445D | 001 | 4.0 | Lecture | 6:30-9:50pm | Wednesday | 26 of 26 | Jennifer Floto | ANN210 | | |
| London Calling: Public Relations in the UK Hub | ||||||||||
| 21461D | 757 | 4.0 | Lecture | 10:00-12:50pm | Tuesday | 21 of 24 | Gordon Stables, Whitney Sherman | OFFICE | | |
Covers use of primary and secondary research methods, analysis, web monitoring and analytics, pre- and post-campaign testing, and other techniques in program planning and evaluation.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21318D | 001 | Lecture | 6:30-9:10pm | Monday | 17 of 17 | Aimei Yang | ASC240 | | |
| 21319D | 001 | Lecture | 6:30-9:10pm | Tuesday | 4 of 16 | Ulrike Gretzel | ASC328 | | |
| 21320D | 001 | Lecture | 6:30-9:10pm | Thursday | 15 of 15 | Laura Jackson | ASC328 | PDF (796484 KB) | |
Covers the conceptualization and creation of strategy-based, engaging, primarily web-based multimedia content for use by organizations of all types.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21330D | 001 | Lecture | 3:00-5:40pm | Monday | 16 of 16 | Matthew Leveque | ANN307 | | |
| 21331D | 001 | Lecture | 6:30-9:10pm | Thursday | 7 of 16 | Josh Jenisch | ANN408 | | |
| 21332D | 001 | Lecture | 6:30-9:10pm | Wednesday | 14 of 16 | Robert Jones | ANNL115 | |
Speaking the language of the board room; understanding business goals and objectives; economic literacy; financial/investor relations; understanding organizational disciplines and how they relate to corporate communication; PR/communication business processes and managed.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21531D | 001 | Lecture | 6:00-8:40pm | Tuesday | 16 of 16 | Burghardt Tenderich | ANN305 | | |
| 21532D | 001 | Lecture | 6:30-9:10pm | Wednesday | 11 of 16 | Darryl Ryan | ASC230 | PDF (250215 KB) | |
| 21533D | 001 | Lecture | 6:30-9:10pm | Monday | 8 of 16 | Elliot Sloane | ASC230 | |
Specialized writing for persuasive and strategic communication contexts. Intensive focus on public relations writing for print, online, broadcast, and social media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21580D | 169 | Lecture | TBA | TBA | 15 of 80 | Jennifer Floto | ONLINE | |
Focuses on theories, concepts and practices in risk assessment, issues monitoring, and crisis anticipation/management in a wide variety of organizational contexts, and from multiple perspectives.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21125D | 001 | Lecture | 6:00-8:40pm | Tuesday | 12 of 19 | Jay Wang | ASCG38 | |
Examination, application and critique of traditional and contemporary organizational communication theory as it applies to the entertainment industry's unique internal and external environments.
- Crosslist: This course is offered by the CMGT department but may qualify for major credit in PR. To register, enroll in CMGT 543.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21739D | 001 | Lecture | 6:30-9:20pm | Monday | 19 of 25 | David Craig | ASC328 | Word (310272 KB) | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21647D | 001 | Lecture | TBA | TBA | 0 of 12 | Daren Brabham | OFFICE | | |
| 21654D | 001 | Lecture | TBA | TBA | 0 of 12 | Fred Cook | OFFICE | | |
| 21656D | 001 | Lecture | TBA | TBA | 4 of 12 | Jennifer Floto | OFFICE | | |
| 21662D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21663D | 001 | Lecture | TBA | TBA | 5 of 12 | Matthew Leveque | OFFICE | | |
| 21675D | 001 | Lecture | TBA | TBA | 2 of 12 | Burghardt Tenderich | OFFICE | | |
| 21678D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21680D | 001 | Lecture | TBA | TBA | 1 of 12 | Aimei Yang | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21693D | 001 | Lecture | TBA | TBA | 1 of 12 | Jennifer Floto | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21698D | 001 | Lecture | TBA | TBA | 24 of 30 | Jennifer Floto | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21594D | 001 | Lecture | TBA | TBA | 4 of 12 | Jennifer Floto | OFFICE | |
Seminar in selected topics in journalism.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Netnography for Digital Communications Insights | ||||||||||
| 21534D | 001 | 3.0 | Lecture | 6:30-9:10pm | Wednesday | 11 of 24 | Robert Kozinets | ANN211 | PDF (254360 KB) | |
| Graduate Honor Seminar Improvisational Leadership | ||||||||||
| 21535D | 001 | 3.0 | Lecture | 6:30-9:10pm | Tuesday | 13 of 13 | Fred Cook | ASC230 | | |