Marketing 405:
Advertising and Promotion Management (4.0 units)
Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Prerequisite: BUAD 307 or COMM 200 or COMM 302 or JOUR 340 or MKT 385x.
- Prerequisite: 1 from (BUAD 307 or COMM 200 or COMM 302 or JOUR 340 or MKT 385)
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior, Senior (fifth year)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16470R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 40 of 40 | Hank Wasiak | HOH305 | PDF (353764 KB) |   |
| 16472R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 40 of 40 | Therese Wilbur | HOH301 | |