Advertising and Promotion Management

Section 16472

  • Session Dates (session code 001)
    First day of classes:
    Monday, January 11, 2016
    Last day to add:
    Friday, January 29, 2016
    Last day to drop without a mark of "W" and receive a refund:
    Friday, January 29, 2016
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, February 26, 2016
    Last day to drop with a mark of "W":
    Friday, April 8, 2016
    End of session:
    Wednesday, May 11, 2016
  • Book List Prices and book list are subject to change.
    • Belch. Advertising & Promotion. (Required)
      ISBN: 9780078028977
      New: $308.75
      Used: $231.75
      Rental: $200.69 (New), $108.06 (Used)
    • Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. (Required)
      ISBN: 9780077512637
      eBook: $195.75
    Purchase from USC Bookstore