Marketing 535:

Business-to-Business Marketing Management (1.5-3.0 units)

Business-to-business marketing strategies (as opposed to consumer targeted marketing) including product management, pricing, market sizing, and other issues of importance for professional marketers. Recommended preparation: GSBA 509 or GSBA 509b or GSBA 528. Online registration open only to Business and Accounting majors.
  • Restriction: Registration open to the following major(s): Accounting, Business Administration, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Planning, Business Administration/Real Estate Development, Business Administration/Social Work, Business Taxation, Gerontology/Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Marketing, Medicine/Business Administration, Business Administration/Education
  • Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
SectionSessionUnitsTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16532R4111.5Lecture5:00-6:20pmTue, Thu12 of 45Gerard PowerJKP102PDF (273728 KB)session datesbook list
16533R4151.5Lecture5:00-6:20pmTue, Thu11 of 45Gerard PowerJKP102PDF (273728 KB)session dates
Information accurate as of 1/26/2016 5:23 PM.