Marketing 533:
Branding Strategy (1.5-3.0 units)
Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development. Prerequisite: GSBA 509 or GSBA 509a or GSBA 528.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16531R | 411 | 1.5 | Lecture | 12:30-1:50pm | Mon, Wed | 22 of 45 | Diane Badame | JKP104 |   |