Marketing 526:
Advertising and Promotion Strategy (3.0 units)
Explains: use of argument, emotion, endorsements for persuasive ads; tools for analyzing ad-effectiveness, budgeting, media planning and scheduling; principles of pricing for creative promotion.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16526D | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 22 of 45 | Gerard Tellis | JKP210 | PDF (527211 KB) |   |