Marketing 526:
Advertising and Promotion Strategy (3.0 units)
Explains: use of argument, emotion, endorsements for persuasive ads; tools for analyzing ad-effectiveness, budgeting, media planning and scheduling; principles of pricing for creative promotion.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16520R | 033 | Lecture | 6:30-9:30pm | Monday | 17 of 54 | Gerard Tellis | JKP112 | Word (50287 KB) |    |