collapse allexpand all
Marketing (MKT)
- http://www.marshall.usc.edu/marketing/
- D class assignments for undergraduates available in BRI104; phone (213) 740-0690.
- D class assignments for graduate students available in HOH103; phone (213) 740-5424.
- BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. All graduate applications and forms are available in HOH103, (213) 740-5424, email: registration@marshall.usc.edu. For the complete list of Business registration policies, visit www.marshall.usc.edu/registrationpolicies.
Creating and interpreting qualitative and quantitative research to gain insight into marketplace challenges, such as testing advertising, identifying new product opportunities, and understanding customer decisions. Prerequisites:BUAD 307 or JOUR 340. Recommended preparation: BUAD 310 or COMM 301L or PSYC 274 or MATH 116. Duplicates credit in MKT 470.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16508R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 32 of 35 | Valerie Folkes | HOH421 |   | |
| 16510R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | 23 of 40 | Valerie Folkes | HOH421 | |
Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Prerequisite: BUAD 307 or COMM 200 or COMM 302 or JOUR 340 or MKT 385x.
- Prerequisite: 1 from (BUAD 307 or COMM 200 or COMM 302 or JOUR 340 or MKT 385)
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior, Senior (fifth year)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16470R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 44 of 48 | Lisa Cavanaugh | HOH303 | | |
| 16472R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 45 of 48 | Lisa Cavanaugh | HOH303 | | |
| 16474D | 001 | Lecture | 4:00-5:50pm | Mon, Wed | 45 of 47 | Hank Wasiak | HOH304 | Word (46251 KB) | |
Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Prerequisite: BUAD 307 or MKT 385x. Open only to sophomores, juniors and seniors.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Sophomore, Junior, Senior, Senior (fifth year)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16476R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 43 of 45 | Gary Hankins | HOH421 | PDF (118799 KB) | |
Role of direct response marketing in promotion and distribution including mail order marketing, internet marketing, project testing, fulfillment management, career opportunities; case analyses. Prerequisite: BUAD 307 or MKT 385x.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16480R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 40 of 40 | Dina Mayzlin | HOH304 | PDF (332774 KB) | |
Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Recommended during student's final semesters. Prerequisite: BUAD 307 or MKT 385x.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16488R | 001 | Lecture | 8:00-9:50am | Mon, Wed | Canceled | Gary Frazier | |
This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed. Prerequisite: BUAD 307 or MKT 385x.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16492R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | 38 of 40 | Therese Wilbur | HOH305 | PDF (379448 KB) | |
| 16494R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 44 of 45 | Therese Wilbur | HOH304 | PDF (379448 KB) | |
| 16496R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 39 of 40 | Therese Wilbur | BRI5 | PDF (379448 KB) | |
Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16498R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 47 of 47 | Kristin Diehl | ACC201 | | |
| 16500R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 46 of 47 | Kristin Diehl | ACC201 | | |
| 16502R | 001 | Lecture | 6:00-7:50pm | Tue, Thu | 47 of 47 | Gene Delvecchio | ACC310 | PDF (413783 KB) | |
Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. Prerequisite: BUAD 307 or MKT 385x.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior, Senior (fifth year)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16504R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 39 of 40 | Dennis Schorr | BRI5 | | |
| 16506R | 001 | Lecture | 4:00-5:50pm | Mon, Wed | 30 of 30 | Dennis Schorr | HOH415 | |
Marketing research concepts and techniques; developing the manager's ability to critically evaluate and utilize research information in the decision making process.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16522R | 033 | Lecture | 3:30-4:50pm | Tue, Thu | 16 of 54 | Dina Mayzlin | JKP210 | PDF (239041 KB) | |
Theories and applications of consumer behavior in marketing; psychlogical, social, cultural, and ethnic factors influencing consumer behavior.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16524R | 033 | Lecture | 6:30-9:30pm | Tuesday | 35 of 54 | Kristin Diehl | JKP212 | | |
| 16525R | 033 | Lecture | 12:30-1:50pm | Tue, Thu | 56 of 56 | Dennis Rook | JKP212 | |
Explains: use of argument, emotion, endorsements for persuasive ads; tools for analyzing ad-effectiveness, budgeting, media planning and scheduling; principles of pricing for creative promotion.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16526R | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 33 of 54 (1 on waitlist) | Gerard Tellis | JKP210 | PDF (745519 KB) | |
Emphasis on creating a sales strategy, planning and delivery of sales presentations, and techniques to persuade people to change their opinions in face-to-face meetings. Open only to Masterâ??s Students.
- Prerequisite: 1 from (GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16528R | 033 | Lecture | 6:30-9:30pm | Thursday | 48 of 54 | Steven Martin | JKP104 | PDF (205206 KB) | |
Systematic approaches to product development; reasons for product failure; processes, techniques and concepts firms use to develop; test, and execute product innovations and imitations.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16530R | 033 | Lecture | 6:30-9:30pm | Wednesday | 43 of 54 | Dennis Rook | JKP104 | | |
| 16531R | 033 | Lecture | 5:00-6:20pm | Tue, Thu | 15 of 52 | Dennis Rook | JKP102 | |
The complexity of pricing is increasing due to globalization and internet. This course will develop a framework for developing strategic pricing decisions.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16534D | 033 | Lecture | 6:30-9:30pm | Monday | 35 of 48 | Shantanu Dutta | ACC310 | |
All aspects of Internet marketing. Internet as a tool for marketing communication, sales and distribution, customer management. Role of paid advertising, search engines, website design.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16543R | 033 | Lecture | 12:30-1:50pm | Mon, Wed | 33 of 54 | Hank Wasiak | JKP104 | Word (105984 KB) | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.
- Note: The application form is posted under the Syllabus field below. For more information visit ACC306E or call 740-5033.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16554D | 033 | Lecture | TBA | TBA | 0 of 10 | Gary Frazier | OFFICE |  |
Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Proposal, data collection, analyses, and written report.
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16555D | 033 | Lecture | TBA | TBA | 0 of 10 | Gary Frazier | OFFICE | |
Independent research beyond normal course offerings. Proposal, research and written report/paper required.
- Restriction: Registration open to the following class level(s): Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16556D | 033 | Lecture | TBA | TBA | 1 of 10 | Gary Frazier, Dina Mayzlin | OFFICE | |
Supervised on-the-job business experience in the field of Marketing. (Curricular Practical Training)
- Restriction: Registration open to the following major(s): Accounting, Business Administration, Business Administration/Dental Surgery, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Planning, Business Administration/Real Estate Development, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Juris Doctor/Business Administration, Medicine/Business Administration
- Restriction: Registration open to the following class level(s): Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16557D | 033 | Lecture | TBA | TBA | 0 of 10 | Gary Frazier | OFFICE | |
Hands-on practical experience working with a Marshall faculty member in the Marketing Department on an ongoing research project.
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16559D | 033 | Lecture | TBA | TBA | 0 of 10 | Gary Frazier | OFFICE | |
Individual or team project solving real business problems for an existing business entity, domestic and/or international. Proposal, field research, analyses and oral and written presentations. Open only to master and doctoral students.
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
- Note: The application form is posted under the Syllabus field below. For more information visit ACC306E or call 740-5033.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16558D | 033 | 1.0-5.0 | Lecture | TBA | TBA | 0 of 10 | Gary Frazier | OFFICE | |
Modeling research on marketing with a focus on channel structure, franchising and sales force compensation, innovation and diffusion, inter-store competition, sales promotions, and market segmentation. Open to students in the doctoral program in business administration only.
- Restriction: Registration open to the following class level(s): Doctoral Student
- Restriction: Registration open to the following school(s): Gordon S. Marshall School of Business
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16574R | 036 | Lecture | 1:00-3:50pm | Wednesday | 8 of 15 | Anthony Dukes, Shantanu Dutta | HOH706 | |