Marketing 445:

New Product Development and Branding (4.0 units)

This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed. Prerequisite: BUAD 307 or MKT 385x.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16492R001Lecture2:00-3:50pmTue, Thu38 of 40Therese WilburHOH305PDF (379448 KB)session datesbook list
16494R001Lecture10:00-11:50amMon, Wed44 of 45Therese WilburHOH304PDF (379448 KB)session datesbook list
16496R001Lecture12:00-1:50pmTue, Thu39 of 40Therese WilburBRI5PDF (379448 KB)session datesbook list
Information accurate as of 9/23/2014 4:03 PM.