Marketing 534:

Retail Strategy (3.0 units)

Frameworks for analysis of retail strategy and functions of a retail firm, including buying, merchandise management, pricing, promotion, and visual merchandising; application of concepts through case studies and student projects.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16534R033Lecture5:00-6:20pmMon, Wed46 of 52Judith BlumenthalJKP102PDF (652724 KB)notesession datesbook list
Information accurate as of 8/31/2014 4:56 PM.