Marketing 445:
New Product Development and Branding (4.0 units)
This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed.
- Prerequisite: BUAD 307
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16488R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | Canceled | Matthew Selove |  | ||
| 16490R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 39 of 40 | Matthew Selove | HOH305 |  | |
| 16492R | 001 | Lecture | 4:00-5:50pm | Tue, Thu | 39 of 40 | Matthew Selove | HOH305 | PDF (153389 KB) | |
| 16493R | 001 | Lecture | 6:00-7:50pm | Tue, Thu | 35 of 40 | Matthew Selove | HOH305 | PDF (153389 KB) | |