Marketing 425:
Direct Response and Internet Marketing (4.0 units)
Role of direct response marketing in promotion and distribution including mail order marketing, internet marketing, project testing, fulfillment management, career opportunities; case analyses.
- Prerequisite: BUAD 307
- Note: Note: Studies the role of interactive media on various online platforms in marketing. The broad topics covered include online advertising, search engine marketing, email and direct marketing, social media, web analytics, and mobile marketing. Prerequisite: BUAD 307.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16479R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 35 of 40 | Dina Mayzlin | HOH415 |    | |
| 16480R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 31 of 40 | Sha Yang | HOH303 | |