Marketing 543:

Market Demand and Sales Forecasting (3.0 units)

New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16540R033Lecture2:00-3:20pmMon, Wed
46 of 46
(26 on waitlist)
Sivaramakrishnan SiddarthHOH415PDF (89685 KB)notesession datesbook list
16542R033Lecture3:30-4:50pmMon, Wed45 of 46 (4 on waitlist)Sivaramakrishnan SiddarthHOH415PDF (89685 KB)notesession datesbook list
16544R033Lecture6:30-9:30pmTuesday34 of 42Sivaramakrishnan SiddarthHOH415PDF (89685 KB)notesession datesbook list
Information accurate as of 8/31/2014 4:56 PM.