Public Relations and Branding (3.0 units)
Concept of branding, including brand definition, brand engagement, brand management and the role of public relations in creating brand value.
21561D | 001 | Lecture | 2:00-4:30pm | Tuesday | 22 of 22 | Fred Cook | ASC331 | Word (562398 KB) | |
Information accurate as of October 10, 2019 1:02 pm.