Music Industry 410:

Marketing, Branding and Strategic Alliances in Music (2.0 units)

An in-depth study of music marketing, non-traditional revenue streams for artists, musicians, and labels including artist endorsements, artist tour sponsorships, digital music programs, music licensing, merchandise, and a primary focus on brand partnership deals in the music space. Prerequisites: MUIN 270 or MUIN 272x.
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Kevin LymanKDC240session dates
Information accurate as of October 10, 2019 1:02 pm.