Marketing 616:

Consumer Behavior Theory and Research (3.0 units)

Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption.
  • Restriction: Registration open to the following class level(s): Doctoral Student
16574R033Lecture2:00-4:50pmMonday7 of 10Joseph NunesHOH706session dates
Information accurate as of October 10, 2019 1:02 pm.