Strategic and Marketing Mix Models (3.0 units)
Modeling research o marketing with a focus on discrete choice models, consideration set models, purchase timing models, accounting for consumer heterogeneity, Baysian models, dynamic models of consumer choice, market entry effects, product quality, advertising and carry over effects, price, and promotion. Open to students in the doctoral program in business administration only.
- Restriction: Registration open to the following class level(s): Doctoral Student
- Restriction: Registration open to the following school(s): Gordon S. Marshall School of Business
|16576R||033||Lecture||1:00-3:50pm||Friday||3 of 10||Gerard Tellis,Sivaramakrishnan Siddarth||HOH706|