Marketing 589:

CMO on Shareholder Value (1.5 units)

Provide an understanding of the role of the Chief Marketing Officer (CMO) in a variety of industries and how he or she influences shareholder value.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16548R415Lecture5:00-6:20pmMon, Wed30 of 78Diane BadameJKP112session datesbook list
Information accurate as of October 10, 2019 1:02 pm.