Advertising and Social Media Strategy (3.0 units)
Helps students understand advertising and social media; critique, develop, and test creative ads; place ads in media; and design, budget, and evaluate profitability of strategies.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
|16526R||033||Lecture||5:00-6:20pm||Tue, Thu||21 of 56||Gerard Tellis||JKP104||PDF (763987 KB)|