Marketing 526:

Advertising and Social Media Strategy (3.0 units)

Helps students understand advertising and social media; critique, develop, and test creative ads; place ads in media; and design, budget, and evaluate profitability of strategies.
  • Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Social Entrepreneurship
  • Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
16526R033Lecture5:00-6:20pmTue, Thu21 of 56Gerard TellisJKP104PDF (763987 KB)session datesbook list
Information accurate as of October 10, 2019 1:02 pm.