New Product Development and Branding (4.0 units)
This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed. Prerequisite: BUAD 307 or MKT 385x.
|16494R||001||Lecture||4:00-5:50pm||Mon, Wed||42 of 48||Therese Wilbur||JFF316|
|16496R||001||Lecture||12:00-1:50pm||Tue, Thu||32 of 48||Therese Wilbur||JFF322|