Marketing 425:

Marketing in a Digital World (4.0 units)

An introduction to the changing world of a connected consumer. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools.
  • Prerequisite: 1 from (BUAD 307 or MKT 385)
  • Restriction: Registration open to the following class level(s): Junior, Senior, Senior (fifth year), Sophomore
16478R001Lecture12:00-1:50pmTue, Thu
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Botao YangJFF241session datesbook list
Information accurate as of October 10, 2019 1:02 pm.