New Product Development

Section 16529

  • Session Dates (session code 033)
    First day of classes:
    Wednesday, May 22, 2019
    Last day to add:
    Wednesday, June 5, 2019
    Last day to drop without a mark of "W" and receive a refund:
    Wednesday, June 5, 2019
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Sunday, July 21, 2019
    Last day to drop with a mark of "W":
    Monday, July 22, 2019
    End of session:
    Tuesday, August 6, 2019


  • Book List Prices and book list are subject to change.
    • Badame. MKT 530 Course Reader: New Product Development. (Required)
      ISBN: 9780180001059
      New: $104.34
      Used: $78.50
    • Crawford. New Products Management. (Required)
      ISBN: 9780078029042
      New: $224.25
      Used: $168.25
      Rental: $179.40 (New), $89.70 (Used)
    • Bettencourt. Service Innovation: How to Go from Customer Needs etc. (Recommended)
      ISBN: 9780071713009
      New: $34.00
      Used: $25.50
    • Ulrich. Product Design and Development. (Recommended)
      ISBN: 9780078029066
      New: $209.25
      Used: $157.00
      Rental: $167.40 (New), $83.70 (Used)
    Purchase from USC Bookstore