Consumer Behavior

Section 16527

  • Note: Note: This section is for MS Marketing Students Only.
  • Session Dates (session code 033)
    First day of classes:
    Wednesday, May 22, 2019
    Last day to add:
    Wednesday, June 5, 2019
    Last day to drop without a mark of "W" and receive a refund:
    Wednesday, June 5, 2019
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Sunday, July 21, 2019
    Last day to drop with a mark of "W":
    Monday, July 22, 2019
    End of session:
    Tuesday, August 6, 2019



  • Book List Prices and book list are subject to change.
    • Graham. Critical Thinking in Consumer Behavior. (Recommended)
      ISBN: 9780136027164
      New: $97.75
      Used: $73.50
    • Solomon. Consumer Behavior (w/out MyMarketingLab Access). (Required)
      ISBN: 9780134129938
      New: $308.25
      Used: $231.25
      Rental: $246.60 (New), $123.30 (Used)
    • Schiffman. Consumer Behavior. (Recommended)
      ISBN: 9780132544368
      New: $308.25
      Used: $231.25
      Rental: $200.36 (New), $123.30 (Used)
    • Badame. MKT 525 Course Reader: Consumer Behavior. (Required)
      ISBN: 9780180001042
      New: $111.44
      Used: $83.75
    • Mothersbaugh. Consumer Behavior. (Recommended)
      ISBN: 9781259232541
      New: $224.00
      Used: $168.00
      Rental: $179.20 (New), $89.60 (Used)
    Purchase from USC Bookstore