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Public Relations (PR)
- D class assignments for undergraduates available in ASC140; phone (213) 740-0900.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.
Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/strategic communication; emphasis on judgment, context and audience understanding.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21066D | 001 | Lecture | 6:00-9:20pm | Wednesday | 10 of 16 | Jacqueline Liu | ANN413 |   | |
| 21067D | 001 | Lecture | 12:30-3:50pm | Tuesday | 17 of 17 | Ron Grover | ANN307 | Word (82108 KB) | |
| 21068D | 001 | Lecture | 9:00-12:20pm | Monday | 16 of 16 | Patrick Maio | ANN413 | Word (560407 KB) | |
Strategies and practices in the growing field of public relations/strategic communication, including landmark cases; special emphasis on historical roots, evolution, current and future practice.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21075D | 001 | Lecture | 6:00-9:20pm | Wednesday | 12 of 17 | Lauren Grancio | ANN210 | | |
| 21077D | 001 | Lecture | 6:00-9:20pm | Wednesday | 14 of 17 | Jose Zavala | ASC240 | | |
| 21087D | 001 | Lecture | 2:00-5:20pm | Monday | 18 of 18 | Su Jung Kim | ANN406 | | |
| 21088D | 001 | Lecture | 2:00-5:20pm | Wednesday | 17 of 17 | Aimei Yang | ANN413 | |
History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21140D | 001 | Lecture | 2:00-5:20pm | Tuesday | 30 of 36 | Eunjin (anna) Kim | ANN406 | | |
| 21141D | 001 | Lecture | 6:30-9:50pm | Monday | 33 of 36 | Kimberly Getty, Jeffrey Blish | ANN406 | |
Production of advertising materials; emphasis on the creation and design of advertising elements.
- Prerequisite: PR 340
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21144D | 001 | Lecture | 9:00-12:20pm | Monday | 0 of 15 | Victoria Arriola | ANN305 | | |
| 21145D | 001 | Lecture | 2:00-5:20pm | Monday | 12 of 15 | Victoria Arriola | ANN305 | |
Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21148D | 001 | Lecture | 2:00-5:20pm | Thursday | 7 of 13 | Cindy Dole | ANN413 | PDF (997521 KB) | |
| 21149D | 001 | Lecture | 6:00-9:20pm | Monday | 14 of 14 | Stefan Pollack | ANN308 | | |
| 21150D | 001 | Lecture | 6:00-9:20pm | Thursday | 10 of 13 | Stefan Pollack | ANN307 | | |
| 21153D | 001 | Lecture | 2:00-5:20pm | Tuesday | 16 of 17 | Cindy Dole | ANN308 | PDF (944546 KB) | |
| 21154D | 001 | Lecture | 9:00-12:20pm | Wednesday | 11 of 14 | Kate Jacobs | ANN413 | |
Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.
- Prerequisite: PR 351A
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21156D | 001 | Lecture | 9:00-12:20pm | Wednesday | 17 of 17 | Jennifer De La Fuente | ANN307 | | |
| 21157D | 001 | Lecture | 2:00-5:20pm | Thursday | 13 of 16 | Jennifer Floto | ANN308 | |
Learn advanced public relations writing and editing, basic design skills and sophisticated video planning, shooting, editing and production skills.
- Prerequisite: PR 209
- Restriction: Registration closed to the following major(s): Public Relations
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21159D | 001 | Lecture | 2:00-5:20pm | Thursday | 12 of 18 | Stefan Pollack | ANN307 | |
Examines case studies on important Italian companies, ranging from the transportation to the luxury goods industries from both an economical and business point of view.
- Restriction: Registration open to the following major(s): Communication, Journalism, Public Relations
- Crosslist: This course is offered by the COMM department but may qualify for major credit in PR. To register, enroll in COMM 391.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20991D | 914 | Lecture | TBA | TBA | 25 of 32 | Kathryn Kelly | OFFICE | |
Investigates the implications of the perceptual process of mass media generated immigration discourse in Europe.
- Restriction: Registration open to the following major(s): Communication, Journalism, Public Relations
- Crosslist: This course is offered by the COMM department but may qualify for major credit in PR. To register, enroll in COMM 392.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 20992D | 914 | Lecture | TBA | TBA | 15 of 32 | Kathryn Kelly | OFFICE | |
Examines how politics affects and influences public relations campaigns in the UK and Europe.
- Restriction: Registration open to the following major(s): Broadcast and Digital Journalism, Communication Management, Communication, Journalism, Specialized Journalism, Specialized Journalism (The Arts), Print and Digital Journalism, Public Relations, Strategic Public Relations
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21456D | 207 | Lecture | TBA | TBA | 18 of 25 | Kathryn Kelly | OFFICE | |
Covers the complex intersection of legal standards and regulations, ethical practices and decision making, and social responsibilities for public relations/strategic communication practitioners.
- Prerequisite: PR 250
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21255D | 001 | Lecture | 6:00-9:20pm | Monday | 26 of 26 | Terri Austin | ANN210 | PDF (121370 KB) | |
| 21256D | 001 | Lecture | 2:00-5:20pm | Wednesday | 23 of 24 | Laura Jackson | ASC240 | PDF (383722 KB) | |
| 21257D | 001 | Lecture | 2:00-5:20pm | Thursday | 27 of 27 | Susan Gavigan | ASC331 | |
Relationship between public relations/strategic communication and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.
- Prerequisite: PR 351A
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21253D | 001 | Lecture | 6:00-9:20pm | Tuesday | 13 of 18 | Jay Wang | ANN305 | | |
| 21258D | 001 | Lecture | 6:00-9:20pm | Monday | 18 of 18 | David Stamper | ANN408 | |
In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21260D | 001 | Lecture | 6:00-9:20pm | Tuesday | 20 of 20 | Kate Jacobs | ANN309 | | |
| 21261D | 001 | Lecture | 2:00-5:20pm | Wednesday | 17 of 17 | Jennifer Floto | ANN210 | | |
| 21262D | 001 | Lecture | 6:30-9:50pm | Thursday | 17 of 17 | Stephen Jones | ANN209 | | |
| 21263D | 001 | Lecture | 9:00-12:20pm | Monday | 15 of 15 | Brenda Lynch | ANNL116 | | |
| 21265D | 001 | Lecture | 2:00-5:20pm | Tuesday | 18 of 18 | Burghardt Tenderich | ANNL116 | |
Understanding of the history and application of celebrity in public relations, focusing on the entertainment industry and the notoriety attached to politics and the media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21269D | 001 | Lecture | 6:30-9:50pm | Thursday | 28 of 30 | Jennie O'Hagan | ANNL115 | |
Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21310D | 001 | Lecture | 9:00-12:20pm | Thursday | 14 of 15 | Eunjin (anna) Kim | ASC328 | | |
| 21313D | 001 | Lecture | 2:00-5:20pm | Wednesday | 16 of 16 | Su Jung Kim | ASC328 | |
PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)
Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21312D | 001 | Lecture | 2:00-5:20pm | Tuesday | 20 of 20 | Matthew Leveque | ANN413 | |
Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21314D | 001 | Lecture | 12:00-1:40pm | Thursday | 17 of 18 | Jennifer De La Fuente | ANN307 | Word (554174 KB) | |
Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21270D | 001 | Lecture | 4:00-5:40pm | Thursday | 16 of 16 | Leslie Ridings | ANN408 | |
Individual research and readings. Not available for graduate credit.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21403D | 001 | Lecture | TBA | TBA | 0 of 12 | Eunjin (anna) Kim | OFFICE | | |
| 21405D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | | |
| 21409D | 001 | Lecture | TBA | TBA | 0 of 12 | Su Jung Kim | OFFICE | | |
| 21416D | 001 | Lecture | TBA | TBA | 1 of 12 | Fred Cook | OFFICE | | |
| 21418D | 001 | Lecture | TBA | TBA | 0 of 12 | Jennifer Floto | OFFICE | | |
| 21424D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21426D | 001 | Lecture | TBA | TBA | 3 of 12 | Matthew Leveque | OFFICE | | |
| 21437D | 001 | Lecture | TBA | TBA | 0 of 12 | Burghardt Tenderich | OFFICE | | |
| 21442D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | |
Leadership workshop inspires students to be braver and more creative; encourages them to discover their leadership potential/explore new challenges inside and outside of classroom.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21439D | 001 | Lecture | 2:00-3:50pm | Tuesday | 12 of 15 | Fred Cook | ASC228 | |
Selected topics in public relations.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Influencer Relations | ||||||||||
| 21457D | 001 | 4.0 | Lecture | 6:00-9:20pm | Tuesday | 30 of 90 | Robert Kozinets | ASC204 | PDF (364735 KB) | |
| Advanced Lifestyle Public Relations: Food, Fashion and Fun | ||||||||||
| 21653D | 001 | 4.0 | Lecture | 2:00-5:20pm | Monday | 24 of 24 | Brenda Lynch | ANN211 | | |
Explores the origins, effects of, and processes for adhering to the complex network of legal, ethical and social responsibilities of the contemporary PR practitioner.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21318D | 001 | Lecture | 6:00-8:30pm | Wednesday | 22 of 23 | Dave Quast | ANN405 | | |
| 21319D | 001 | Lecture | 6:30-9:00pm | Tuesday | 17 of 22 | Terri Austin | ANN210 | PDF (374744 KB) | |
| 21320D | 001 | Lecture | 6:30-9:00pm | Thursday | 21 of 22 | Laura Jackson | ANN210 | PDF (408663 KB) | |
Covers the conceptualization and creation of strategy-based, engaging, primarily web-based multimedia content for use by organizations of all types.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21330D | 001 | Lecture | 2:00-4:30pm | Monday | 15 of 15 | Matthew Leveque | ANN408 | | |
| 21331D | 001 | Lecture | 6:30-9:00pm | Thursday | 14 of 14 | Josh Jenisch | ANN408 | | |
| 21332D | 001 | Lecture | 6:30-9:00pm | Thursday | 10 of 13 | Robert Jones | ANN305 | | |
| 21333D | 001 | Lecture | 6:30-9:00pm | Wednesday | 15 of 15 | Melissa Robinson | ANN308 | | |
| 21334D | 001 | Lecture | 6:30-9:00pm | Tuesday | 8 of 13 | Gregory Bishop | ANN413 | |
Speaking the language of the board room; understanding business goals and objectives; economic literacy; financial/investor relations; understanding organizational disciplines and how they relate to corporate communication; PR/communication business processes and managed.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21531D | 001 | Lecture | 6:00-8:30pm | Monday | 18 of 18 | Burghardt Tenderich | ANN211 | | |
| 21532D | 001 | Lecture | 6:30-9:00pm | Wednesday | 16 of 18 | David Stamper | ANN408 | | |
| 21533D | 001 | Lecture | 6:30-9:00pm | Tuesday | 7 of 17 | David Stamper | ANN405 | | |
| 21534D | 001 | Lecture | 5:00-7:30pm | Tuesday | 11 of 12 | Marianne Szymanski | ASC331 | |
Specialized writing for persuasive and strategic communication contexts. Intensive focus on public relations writing for print, online, broadcast, and social media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21254D | 169 | Lecture | TBA | TBA | 30 of 80 | Jennifer Floto,Lisa Tush | ONLINE |  |
Learn all aspects of corporate communications and reputation management through real-time news analysis, cases and senior guest speakers from the world's largest, most admired companies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21076D | 001 | Lecture | 6:30-9:00pm | Monday | Canceled | Jay Wang | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21642D | 001 | Lecture | TBA | TBA | 0 of 12 | Su Jung Kim | OFFICE | | |
| 21647D | 001 | Lecture | TBA | TBA | 0 of 12 | Eunjin (anna) Kim | OFFICE | | |
| 21654D | 001 | Lecture | TBA | TBA | 0 of 12 | Fred Cook | OFFICE | | |
| 21656D | 001 | Lecture | TBA | TBA | 2 of 12 | Jennifer Floto | OFFICE | | |
| 21662D | 001 | Lecture | TBA | TBA | 1 of 12 | Robert Kozinets | OFFICE | | |
| 21663D | 001 | Lecture | TBA | TBA | 8 of 12 | Matthew Leveque | OFFICE | | |
| 21675D | 001 | Lecture | TBA | TBA | 1 of 12 | Burghardt Tenderich | OFFICE | | |
| 21678D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21680D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21693D | 001 | Lecture | TBA | TBA | 0 of 12 | Jennifer Floto | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21698D | 001 | Lecture | TBA | TBA | 13 of 30 | Jennifer Floto | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21594D | 001 | Lecture | TBA | TBA | 1 of 12 | Jennifer Floto | OFFICE | |
Leadership workshop inspires stepping outside of comfort zones to be braver and more creative. Encourages discovery of leadership potential by exploring new ideas and challenges.
- Restriction: Registration open to the following major(s): Strategic Public Relations
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21535D | 001 | Lecture | 6:30-9:00pm | Tuesday | 12 of 13 | Fred Cook | OFFICE | |