Introduction to Advertising

Section 21140

  • Session Dates (session code 001)
    First day of classes:
    Monday, January 8, 2018
    Last day to add:
    Friday, January 26, 2018
    Last day to drop without a mark of "W" and receive a refund:
    Friday, January 26, 2018
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, February 23, 2018
    Last day to drop with a mark of "W":
    Friday, April 6, 2018
    End of session:
    Wednesday, May 9, 2018
  • Book List Prices and book list are subject to change.
    • Al Ries. Positioning: The Battle for Your Mind. (Required)
      ISBN: 9780071705875
      eBook: $20.00
    • Ries. Positioning (Foreword Kotler). (Required)
      ISBN: 9780071373586
      New: $20.00
      Used: $15.00
      Rental: $15.00 (New), $8.00 (Used)
    Purchase from USC Bookstore