Branding Strategy

Section 16530

  • Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
  • Session Dates (session code 033)
    First day of classes:
    Monday, January 8, 2018
    Last day to add:
    Friday, January 26, 2018
    Last day to drop without a mark of "W" and receive a refund:
    Friday, January 26, 2018
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, February 23, 2018
    Last day to drop with a mark of "W":
    Friday, April 6, 2018
    End of session:
    Wednesday, May 9, 2018
  • Book List Prices and book list are subject to change.
    • Wheeler. Designing Brand Identity. (Required)
      ISBN: 9781118980828
      New: $50.00
      Used: $37.50
      Rental: $37.50 (New), $20.00 (Used)
    • Rosenbaum-Elliott. Strategic Brand Management. (Required)
      ISBN: 9780198704201
      New: $84.75
      Used: $63.75
      Rental: $63.56 (New), $33.90 (Used)
    Purchase from USC Bookstore