Marketing Analysis and Strategy

Section 16482

  • Session Dates (session code 001)
    First day of classes:
    Monday, January 8, 2018
    Last day to add:
    Friday, January 26, 2018
    Last day to drop without a mark of "W" and receive a refund:
    Friday, January 26, 2018
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, February 23, 2018
    Last day to drop with a mark of "W":
    Friday, April 6, 2018
    End of session:
    Wednesday, May 9, 2018
  • Book List Prices and book list are subject to change.
    • Best. Market-Based Management. (Required)
      ISBN: 9780133467802
      eBook: $51.25
    • Schorr. MKT 440 Course Reader: Marketing Analysis Cases. (Required)
      ISBN: 9780182228263
      New: $51.56
      Used: $38.75
    • Best. Market-Based Management. (Required)
      ISBN: 9780130387752
      New: $230.00
      Used: $172.50
      Rental: $184.00 (New), $92.00 (Used)
    Purchase from USC Bookstore