Research Skills for Marketing Insights

Section 16467

  • Session Dates (session code 001)
    First day of classes:
    Monday, January 8, 2018
    Last day to add:
    Friday, January 26, 2018
    Last day to drop without a mark of "W" and receive a refund:
    Friday, January 26, 2018
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, February 23, 2018
    Last day to drop with a mark of "W":
    Friday, April 6, 2018
    End of session:
    Wednesday, May 9, 2018
  • Book List Prices and book list are subject to change.
    • Aaker. Marketing Research. (Recommended)
      ISBN: 9781119238720
      New: $160.50
      Used: $120.50
      Rental: $120.38 (New), $64.20 (Used)
    • Puranam. MKT 402 Course Reader: Research Skills for Marketing Insights. (Required)
      ISBN: 9780182226580
      New: $37.84
      Used: $28.50
    • Aaker. Marketing Research. (Recommended)
      ISBN: 9781119236085
      eBook: $64.00
    Purchase from USC Bookstore