Global Marketing Communication

Section 21753

  • Session Dates (session code 001)
    First day of classes:
    Monday, January 8, 2018
    Last day to add:
    Friday, January 26, 2018
    Last day to drop without a mark of "W" and receive a refund:
    Friday, January 26, 2018
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, February 23, 2018
    Last day to drop with a mark of "W":
    Friday, April 6, 2018
    End of session:
    Wednesday, May 9, 2018
  • Book List Prices and book list are subject to change.
    • Keegan. Global Marketing. (Required)
      ISBN: 9780134138176
      eBook: $75.75
    • Keegan. Global Marketing (w/out Access Code). (Required)
      ISBN: 9780134129945
      New: $311.75
      Used: $234.00
      Rental: $171.46 (New), $124.70 (Used)
    • de Mooij. Global Marketing and Advertising. (Required)
      ISBN: 9781483315454
      eBook: $73.00
    • Demooij. Global Marketing & Advertising. (Required)
      ISBN: 9781452257174
      New: $100.25
      Used: $75.25
      Rental: $80.20 (New), $40.10 (Used)
    Purchase from USC Bookstore