Technologies for Interactive Marketing (4.0 units)
Designed to introduce students to technologies, concepts and strategies in the emerging online advertising ecosystem. Through lectures, discussions, and projects, students learn strategies and tactics to drive traffic to a website. They learn how to analyze and measure the efficacy of their plans. Lastly, they will work with a real client and with a real budget to craft and execute an online marketing plan.
|32025R||001||Lecture-Lab||2:00-3:50pm||Mon, Wed||24 of 33||P J Leimgruber||KAP107||PDF (411050 KB)|