Advertising Media and Analysis

Section 21160

  • Session Dates (session code 001)
    First day of classes:
    Monday, August 21, 2017
    Last day to add:
    Friday, September 8, 2017
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 8, 2017
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 6, 2017
    Last day to drop with a mark of "W":
    Friday, November 10, 2017
    End of session:
    Wednesday, December 13, 2017
  • Book List Prices and book list are subject to change.
    • Geskey. Media Planning & Buying in the 21st Century, Third Edition. (Required)
      ISBN: 9781502358714
      New: $119.25
      Used: $89.50
      Rental: $89.44 (New), $47.70 (Used)
    Purchase from USC Bookstore