New Product Development and Branding

Section 16496

  • Session Dates (session code 001)
    First day of classes:
    Monday, August 21, 2017
    Last day to add:
    Friday, September 8, 2017
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 8, 2017
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 6, 2017
    Last day to drop with a mark of "W":
    Friday, November 10, 2017
    End of session:
    Wednesday, December 13, 2017
  • Book List Prices and book list are subject to change.
    • Keller. Strategic Brand Management (loose pgs)(USC)(CUSTOM). (Required)
      ISBN: 9781323409749
      New: $195.00
      Used: $146.25
    • Wilbur. MKT 445 Collection. (Required)
      ISBN: 9781323702123
      New: $29.00
      Used: $21.75
    Purchase from USC Bookstore