Advertising and Promotion Management

Section 16472

  • Session Dates (session code 001)
    First day of classes:
    Monday, August 21, 2017
    Last day to add:
    Friday, September 8, 2017
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 8, 2017
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 6, 2017
    Last day to drop with a mark of "W":
    Friday, November 10, 2017
    End of session:
    Wednesday, December 13, 2017
  • Book List Prices and book list are subject to change.
    • O'Guinn. Advertising and Integrated Brand Promotion. (Required)
      ISBN: 9781305177215
      eBook: $34.49
    • O'Guinn. Advertising & Integrated Brand Promotion (w/Access Code). (Required)
      ISBN: 9781285187815
      New: $275.75
      Used: $207.00
    Purchase from USC Bookstore