MKT 402: Research Skills for Marketing Insights

Note: Recommended Preparation: BUAD 310 or COMM 301 or PSYC 274 or MATH 116. Duplicates credit in MKT 470.
Session Dates (session code 001)

First day of classes:
Monday, August 21, 2017

Last day to add:
Friday, September 8, 2017

Last day to drop without a mark of "W" and receive a refund:
Friday, September 8, 2017

Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
Friday, October 6, 2017
Last day to drop with a mark of "W":

Friday, November 10, 2017

End of session:
Wednesday, December 13, 2017
Book List Prices and book list are subject to change.
- Yang. MKT 402 Course Reader: Research Skills for Marketing Insights. (Required)
  ISBN: 9780182221950
  New: $42.84
  Used: $32.25
- Aaker. Marketing Research. (Required)
  ISBN: 9781119238720
  New: $160.50
  Used: $120.50
  Rental: $120.38 (New), $64.20 (Used)
- Aaker. Marketing Research. (Required)
  ISBN: 9781119236085
  eBook: $62.50
Purchase from USC Bookstore

USC Schedule of Classes