USC Schedule of Classes

Public Relations (PR)

• D class assignments for undergraduates available in ASC140; phone (213) 740-0900.
• All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.

PR 209: Effective Writing for Strategic Public Relations (4.0 units)

Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/strategic communication; emphasis on judgment, context and audience understanding.

• Note: Non-majors who are interested in enrolling in PR 209: Effective Writing for Strategic Public Relations must have at least a 2.5 GPA.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21070D	001	Lecture	6:00-9:20pm	Monday	14 of 16	Ron Grover	ANN307
21072D	001	Lecture	6:00-9:20pm	Thursday	16 of 16	Patrick Maio	ANN413	Word (564067 KB)
21073D	001	Lecture	2:00-5:20pm	Monday	18 of 16	Daren Brabham	ANN307
21074D	001	Lecture	9:00-12:20pm	Thursday	17 of 17	Ron Grover	ANN307
21075D	001	Lecture	6:00-9:20pm	Tuesday	16 of 17	Gregory Ptacek	ANN408

PR 250: Strategic Public Relations: An Introduction (4.0 units)

Strategies and practices in the growing field of public relations/strategic communication, including landmark cases; special emphasis on historical roots, evolution, current and future practice.

• Note: Non-majors who are interested in enrolling in PR 250: Strategic Public Relations: An Introduction must have at least a 2.5 GPA.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21184D	001	Lecture	6:00-9:20pm	Monday	16 of 20	Gregory Bishop	ANN211
21187D	001	Lecture	6:00-9:20pm	Wednesday	22 of 20	Jose Zavala	ANN413
21188D	001	Lecture	2:00-5:20pm	Wednesday	19 of 20	Brenda Lynch	ANN413

PR 253: Theoretical Foundations of Strategic Public Relations (4.0 units)

Emphasis on conceptual, intellectual and analytical skills; knowledge of applied theory for the changing field of public relations/strategic communication.

• Prerequisite: PR 250

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21189D	001	Lecture	2:00-3:40pm	Mon, Wed	Canceled

PR 340: Introduction to Advertising (4.0 units)

History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21145D	001	Lecture	6:00-9:20pm	Monday	24 of 35	David Dreyer, Jeffrey Blish	ANN406
21146D	001	Lecture	6:30-9:50pm	Tuesday	38 of 39	David Measer, Joanne Rietta	ANNL101

PR 341: Advertising Copywriting (4.0 units)

Writing and editing for advertising and commercial copy for all media.

• Prerequisite: 1 from (PR 340 or JOUR 340)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21155D	001	Lecture	6:00-9:20pm	Thursday	18 of 36	Rick Bursky	ANNL101

PR 342: Advertising Media and Analysis (4.0 units)

Selling, planning, buying for the media; advertising's relationship to society and business; media choice.

• Prerequisite: 1 from (PR 340 or JOUR 340)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21160D	001	Lecture	6:00-9:20pm	Monday	24 of 33	Michelle Breese	ANNL116

PR 351a: Strategic Public Relations Media and Content (4.0 units)

Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.

• Prerequisite: 1 from (PR 209 or JOUR 209) and 1 from (PR 250 or JOUR 250)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21190D	001	Lecture	2:00-5:20pm	Thursday	13 of 14	Stefan Pollack	ANN308
21192D	001	Lecture	2:00-5:20pm	Tuesday	13 of 14	Kate Jacobs	ANN307

PR 351b: Strategic Public Relations Media and Content (4.0 units)

Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.

• Prerequisite: 1 from (PR 351A or JOUR 351A)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21200D	001	Lecture	6:30-9:50pm	Tuesday	15 of 16	Melissa Robinson	ANN308
21201D	001	Lecture	6:00-9:20pm	Tuesday	18 of 18	Darryl Ryan	ANN413
21202D	001	Lecture	6:00-9:20pm	Thursday	4 of 15	Josh Jenisch	ANN211
21204D	001	Lecture	6:00-9:20pm	Thursday	15 of 15	Stefan Pollack	ANN308
21205D	001	Lecture	2:00-5:20pm	Thursday	17 of 17	Daren Brabham	ANN305

PR 428: Social, Legal and Ethical Foundations of Public Relations (4.0 units)

Covers the complex intersection of legal standards and regulations, ethical practices and decision making, and social responsibilities for public relations/strategic communication practitioners.

• Prerequisite: 1 from (PR 250 or JOUR 250)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21240D	001	Lecture	6:30-9:50pm	Wednesday	21 of 21	Monique Rad-Stein	ASC228	PDF (575793 KB)

PR 429: Business and Economic Foundations of Public Relations (4.0 units)

Relationship between public relations/strategic communication and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.

• Prerequisite: 1 from (PR 351A or JOUR 351A)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21241D	001	Lecture	2:00-5:20pm	Tuesday	18 of 19	Burghardt Tenderich	ANNL116
21243D	001	Lecture	2:00-5:20pm	Tuesday	17 of 18	David Stamper	ANNL115
21244D	001	Lecture	12:00-3:20pm	Monday	17 of 18	Marianne Szymanski	ANN405

PR 450: Advanced Strategic Public Relations (4.0 units)

In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.

• Prerequisite: 1 from (PR 351B or JOUR 351B) and 1 from (PR 463 or JOUR 463)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21268D	001	Lecture	6:00-9:20pm	Tuesday	18 of 18	Fred Cook	ASC230

PR 452: Public Relations in Entertainment (4.0 units)

Public relations in the design, promotion, and presentation of popular entertainment, including films, broadcasting, music, expositions, amusement parks, resorts and arenas.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21270D	001	Lecture	6:30-9:50pm	Wednesday	36 of 40	Paul Pflug	ANNL101

PR 453: Public Relations Strategies for Working with Athletes (4.0 units)

Sports Public Relations isn't only getting press for a team or player; it's managing communications among influencers. Complements overview course giving students advanced look at practitioners' role with professional athletes.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21272D	001	Lecture	6:30-9:50pm	Monday	22 of 25	Erit Yellen	ANNL115

PR 454: Sports Public Relations (2.0 units)

Introduction to the field of sports information and promotion, including lectures, media assignments, role-playing, and presentations by sports professionals.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21275D	001	Lecture	6:30-8:10pm	Wednesday	24 of 25	Jeffrey Moeller	ANN309

PR 455: Public Relations for Non-Profit Organizations (4.0 units)

Introduction to the specialized field of public relations for non-profit and non-governmental organizations; emphasis on case studies, strategic and critical thinking, and campaign development.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21278D	001	Lecture	2:00-5:20pm	Monday	14 of 16	Lisa Johnson	ANN309	PDF (564081 KB)

PR 458: Public Relations in Politics and Political Campaigns (4.0 units)

Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21280D	001	Lecture	2:00-5:20pm	Tuesday	17 of 22	Daniel Schnur	ANN408

PR 463: Strategic Public Relations Research, Analysis and Insights (4.0 units)

Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.

• Prerequisite: 1 from (PR 351A or JOUR 351A)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21290D	001	Lecture	12:00-1:50pm	Mon, Wed	26 of 26	Jennifer Floto	ASC331
21291D	001	Lecture	6:00-9:20pm	Wednesday	18 of 22	Dave Quast	ANN308
21292D	001	Lecture	6:00-9:20pm	Wednesday	19 of 22	Michelle Sherman	ANNL116	Word (562565 KB)

PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)

Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21316D	001	Lecture	2:00-5:20pm	Tuesday	20 of 20	Matthew Leveque	ANN308

PR 486: Multimedia PR Content: Introduction to Digital Design Tools (2.0 units)

Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21320D	001	Lecture	2:00-3:40pm	Thursday	14 of 16	Jennifer De La Fuente	ANN307

PR 490: Directed Research (1.0-8.0 units)

Individual research and readings. Not available for graduate credit.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21396D	001	Lecture	TBA	TBA	0 of 12	Daren Brabham	OFFICE
21403D	001	Lecture	TBA	TBA	0 of 12	Fred Cook	OFFICE
21406D	001	Lecture	TBA	TBA	0 of 12	Jennifer Floto	OFFICE
21413D	001	Lecture	TBA	TBA	2 of 12	Matthew Leveque	OFFICE
21424D	001	Lecture	TBA	TBA	0 of 12	Burghardt Tenderich	OFFICE
21426D	001	Lecture	TBA	TBA	0 of 12	Jay Wang	OFFICE
21428D	001	Lecture	TBA	TBA	1 of 12	Aimei Yang	OFFICE
21429D	001	Lecture	TBA	TBA	0 of 12	Robert Kozinets	OFFICE

PR 492: Personal Branding (4.0 units)

Learn to build, promote and manage a personal brand through critical analysis, case study, interactive interpretation and creative problem solving.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21430D	001	Lecture	6:30-9:50pm	Thursday	21 of 40	Jessica Weiner	ANN406	PDF (373477 KB)

PR 499: Special Topics (1.0-8.0 units, max 8)

Selected topics in public relations.

Section	Session	Units	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
Lifestyle Public Relations: Food, Fashion and Fun
21433D	001	4.0	Lecture	6:30-9:50pm	Wednesday	20 of 26	Jennifer Floto	ANN209

PR 501: Advocacy Communications (4.0 units)

Study and evaluation of communications campaigns by civil society actors to influence public policy with a focus on messaging and efforts to shape news coverage.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21456D	001	Lecture	2:00-5:20pm	Tuesday	12 of 24	Roberto Suro	ANN305

PR 504: Strategic Public Relations Research, Evaluation and Insights (3.0 units)

Covers use of primary and secondary research methods, analysis, web monitoring and analytics, pre- and post-campaign testing, and other techniques in program planning and evaluation.

• Prerequisite: 1 from (PR 508 or JOUR 508)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21318D	001	Lecture	6:30-9:10pm	Monday	11 of 17	Aimei Yang	ASC230
21319D	001	Lecture	6:30-9:10pm	Tuesday	18 of 19	Daren Brabham	ANN309
21324D	001	Lecture	6:30-9:10pm	Thursday	16 of 17	Laura Jackson	ASC228

PR 508: Introduction to Strategic Public Relations (3.0 units)

A survey of the profession, focusing on the key role of strategic public relations in today's information-based society; provides a social, economic and political context for the program.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21492D	001	Lecture	6:30-9:10pm	Thursday	13 of 17	Dotty Diemer	ASC230
21493D	001	Lecture	6:00-8:40pm	Monday	14 of 17	Burghardt Tenderich	ANN209
21494D	001	Lecture	6:00-8:40pm	Wednesday	17 of 17	Brenda Lynch	ASC240

PR 535: Writing for Strategic Public Relations (3.0 units)

Intensive focus on the specialized writing requirements of online, broadcast, print and other public relations media; includes content analysis of strategic public relations materials.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21554D	001	Lecture	6:30-9:10pm	Monday	18 of 19	Jennifer Floto	ANN413
21555D	001	Lecture	6:30-9:10pm	Wednesday	17 of 18	Kate Jacobs	ANN307
21556D	001	Lecture	6:30-9:10pm	Tuesday	14 of 17	Jacqueline Liu	ANN307

PR 536: Digital, Social and Mass Media Public Relations Strategies (3.0 units)

Analysis of shifting media environment; development and execution of multi-platform campaigns based on organizational goals and audience characteristics.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21560D	001	Lecture	6:30-9:10pm	Thursday	20 of 20	Matthew Leveque	ANN305

PR 537: Public Relations and Branding (3.0 units)

Concept of branding, including brand definition, brand engagement, brand management and the role of public relations in creating brand value.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21561D	001	Lecture	3:00-5:40pm	Tuesday	19 of 20	Fred Cook	ASC228

PR 538: Image Management in Entertainment (3.0 units)

In-depth study of the creation and protection of reputations for entertainment properties of all types and the characteristics that distinguish it from other disciplines.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21563D	001	Lecture	6:30-9:10pm	Wednesday	15 of 21	Paula Askanas	ANN305

PR 562: Foundations of Effective PR Writing (4.0 units)

Specialized writing for persuasive and strategic communication contexts. Intensive focus on public relations writing for print, online, broadcast, and social media.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21599D	169	Lecture	TBA	TBA	21 of 80	Jennifer Floto	ONLINE

PR 565: Corporate Public Relations and Reputation (3.0 units)

Learn all aspects of corporate communications and reputation management through real-time news analysis, cases and senior guest speakers from the world's largest, most admired companies.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21597D	001	Lecture	6:30-9:10pm	Monday	19 of 20	Robert Feldman	ANN210

PR 568: Crisis Management in Strategic Public Relations (3.0 units)

Focuses on theories, concepts and practices in risk assessment, issues monitoring, and crisis anticipation/management in a wide variety of organizational contexts, and from multiple perspectives.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21600D	001	Lecture	6:00-8:40pm	Tuesday	10 of 20	Jay Wang	ASC331

PR 590: Directed Research (1.0-12.0 units)

Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21464D	001	Lecture	TBA	TBA	0 of 12	Jay Wang	OFFICE
21621D	001	Lecture	TBA	TBA	0 of 12	Robert Kozinets	OFFICE
21629D	001	Lecture	TBA	TBA	0 of 12	Daren Brabham	OFFICE
21636D	001	Lecture	TBA	TBA	1 of 12	Fred Cook	OFFICE
21642D	001	Lecture	TBA	TBA	0 of 12	Burghardt Tenderich	OFFICE
21644D	001	Lecture	TBA	TBA	0 of 12	Jennifer Floto	OFFICE
21649D	001	Lecture	TBA	TBA	0 of 12	Aimei Yang	OFFICE
21654D	001	Lecture	TBA	TBA	0 of 12	Matthew Leveque	OFFICE

PR 594a: Master's Thesis (2.0 units)

Credit on acceptance of thesis.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21681D	001	Lecture	TBA	TBA	14 of 25	Jennifer Floto	OFFICE

PR 594b: Master's Thesis (2.0 units)

Credit on acceptance of thesis.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21665D	001	Lecture	TBA	TBA	2 of 12	Jennifer Floto	OFFICE

PR 594z: Master's Thesis (0.0 units)

Credit on acceptance of thesis.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21671D	001	Lecture	TBA	TBA	5 of 12	Jennifer Floto	OFFICE

PR 597: Financial and Investor Communications (3.0 units)

Provides a practical, working understanding of financial communications, concerned primarily with articulating a company's value. This applies to matters of corporate image and financial/investment environment. Open only to public relations and strategic public relations majors.

• Prerequisite: 1 from (PR 508 or JOUR 508)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21683D	001	Lecture	6:30-9:10pm	Tuesday	10 of 20	David Stamper	ANN305