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Marketing (MKT)
- http://www.marshall.usc.edu/marketing/
- D class assignments for undergraduates available in HOH331; phone (213) 740-5033.
- BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. All graduate applications and forms are available by calling (213) 740-5424, email: registration@marshall.usc.edu. For the complete list of Business registration policies, visit www.marshall.usc.edu/registrationpolicies.
Creating and interpreting qualitative and quantitative research to gain insight into marketplace challenges, such as testing advertising, identifying new product opportunities, and understanding customer decisions. Recommended preparation: BUAD 310 or COMM 301 or PSYC 274 or MATH 116. Duplicates credit in MKT 470.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Note: Recommended Preparation: BUAD 310 or COMM 301 or PSYC 274 or MATH 116. Duplicates credit in MKT 470.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16508R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 48 of 48 | Sha Yang | JFF322 | Word (97840 KB) |    |
Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16470R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 47 of 48 | Arianna Uhalde | JFF316 | | |
| 16472R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 35 of 48 | Arianna Uhalde | JFF316 | | |
| 16474R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | 48 of 48 | Therese Wilbur | JFF322 | |
Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Prerequisite: BUAD 307 or MKT 385x. Open only to sophomores, juniors and seniors.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Sophomore, Junior, Senior, Senior (fifth year)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16476R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 45 of 48 | Anthony Salomone | JFF322 | |
This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed. Prerequisite: BUAD 307 or MKT 385x.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16494R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 44 of 48 | Therese Wilbur | JFF322 | | |
| 16496R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 47 of 48 | Therese Wilbur | JFF322 | |
Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16498R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 54 of 54 | Linda Hagen | ACC310 | | |
| 16500R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 49 of 54 | Linda Hagen | ACC310 | | |
| 16502R | 001 | Lecture | 8:00-9:50am | Tue, Thu | 39 of 48 | Arianna Uhalde | JFF241 | | |
| 16503R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 48 of 48 | Kristin Diehl | JFF241 | |
Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources.
- Restriction: Registration open to the following class level(s): Freshmen, Junior, Senior, Senior (fifth year), Sophomore
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16504R | 001 | Lecture | 4:00-5:50pm | Mon, Wed | 46 of 48 | Dennis Schorr | JFF322 | |
Current developments in the field of Marketing; topics to be selected each semester. Prerequisite: BUAD 307 or MKT 385x.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Note: The prerequisite for MKT 499 for fall 2017 is waived and students may obtain clearance from the Undergraduate Advising Office. Course Description: Examines the business of creating, marketing, and managing massive entertainment franchises, mostly in movies, but also in television, video games and toys. Disciplines covered include effective storytelling, marketing, management, psychology, and economics/finance.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| The Art and Science of Creating and Marketing Blockbuster Entertainment Franchises | ||||||||||
| 16514R | 001 | 4.0 | Lecture | 4:00-5:50pm | Tue, Thu | 48 of 48 | Gene Delvecchio | JFF236 | PDF (589783 KB) | |
Use of marketing research techniques and technologies such as databases and statistical tools to collect, analyze and act upon customer information.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Section 16522 is for MBA students and Non-Business students (through application) only. MSMKT students should enroll in section 16523.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16522R | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 37 of 45 | Sha Yang | JKP112 | Word (97772 KB) | |
| 16523D | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 28 of 32 | Sha Yang | JKP112 | |
Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16525R | 033 | Lecture | 2:00-3:20pm | Tue, Thu | Canceled | Kristin Diehl | |
Helps students understand advertising and social media; critique, develop, and test creative ads; place ads in media; and design, budget, and evaluate profitability of strategies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16526R | 033 | Lecture | 5:00-6:20pm | Tue, Thu | 39 of 52 | Gerard Tellis | JKP102 | Word (58498 KB) | |
Emphasis on creating a sales strategy, planning and delivery of sales presentations, and techniques to persuade people to change their opinions in face-to-face meetings.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16528R | 033 | Lecture | 6:30-9:30pm | Thursday | 56 of 56 | Steven Martin | JKP104 | |
Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16530R | 033 | Lecture | 12:30-1:50pm | Mon, Wed | 42 of 52 | Dennis Schorr | JKP102 | |
Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16531R | 411 | 1.5 | Lecture | 5:00-6:20pm | Mon, Wed | 56 of 77 | Diane Badame | JKP112 | |
Business-to-business marketing strategies (as opposed to consumer targeted marketing) including product management, pricing, market sizing, and other issues of importance for professional marketers.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16532R | 033 | 3.0 | Lecture | 6:30-9:30pm | Thursday | 18 of 46 | Gerard Power | ACC303 | |
Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16545R | 033 | Lecture | 6:30-9:30pm | Monday | 66 of 78 | Diane Badame | JKP112 | |
Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Business Analytics, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Duplicates credit in the former DSO 566. Section 16547: MS in Business Analytics students only.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16546R | 033 | Lecture | 2:00-3:20pm | Mon, Wed | 56 of 56 (4 on waitlist) | Lan Luo | JKP104 | PDF (211208 KB) | |
| 16547D | 033 | Lecture | 6:30-9:30pm | Wednesday | 56 of 56 (5 on waitlist) | Lan Luo | JKP104 | PDF (211208 KB) | |
Examination of marketing issues and challenges within a variety of business settings in the fashion, luxury goods and lifestyle sectors in the global marketplace.
- Prerequisite: 1 from (GSBA 509 or GSBA 528 or GSBA 509A)
- Restriction: Registration open to the following class level(s): Doctoral Student, Graduate Visitor, Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16549R | 033 | Lecture | 6:30-9:30pm | Tuesday | 45 of 48 | Diane Badame | JFF240 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.
- Note: The application form is posted under the Syllabus field below. For more information visit ACC306E or call 740-5033.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16554D | 033 | Lecture | TBA | TBA | 0 of 10 | Joseph Nunes | OFFICE | |
Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Proposal, data collection, analyses, and written report. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16555D | 033 | Lecture | TBA | TBA | 0 of 10 | OFFICE | |
Independent research beyond normal course offerings. Proposal, research and written report/paper required. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16556D | 033 | Lecture | TBA | TBA | 1 of 10 | Joseph Nunes | OFFICE | |
Supervised on-the-job business experience in the field of marketing. (Curricular Practical Training.) Graded CR/NC.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Medicine/Business Administration, Law/Business Taxation, Marketing, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16533D | 415 | Lecture | TBA | TBA | 0 of 10 | OFFICE | | ||
| 16553D | 415 | Lecture | TBA | TBA | 1 of 10 | OFFICE | | ||
| 16557D | 033 | Lecture | TBA | TBA | 1 of 10 | Diane Badame | OFFICE | |
Hands-on practical experience working with a Marshall faculty member in the Marketing Department on an ongoing research project. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16558D | 033 | Lecture | TBA | TBA | 0 of 10 | Joseph Nunes | OFFICE | |
Individual or team project solving real business problems for an existing business entity, domestic and/or international. Proposal, field research, analyses and oral and written presentations. Graded CR/NC
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16559D | 033 | Lecture | TBA | TBA | 0 of 10 | OFFICE | |
Modeling research o marketing with a focus on discrete choice models, consideration set models, purchase timing models, accounting for consumer heterogeneity, Baysian models, dynamic models of consumer choice, market entry effects, product quality, advertising and carry over effects, price, and promotion. Open to students in the doctoral program in business administration only.
- Restriction: Registration open to the following class level(s): Doctoral Student
- Restriction: Registration open to the following school(s): Gordon S. Marshall School of Business
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16576R | 036 | Lecture | 1:30-5:00pm | Friday | 7 of 10 | Gerard Tellis,Sivaramakrishnan Siddarth | HOH114 | Word (33416 KB) | |
Seminar. Review and discuss current research in Marketing. Presentations by faculty, visiting researchers, and advanced students. Open to Marshall Ph.D. students only. Graded CR/NC.
- Restriction: Registration open to the following major(s): Business Administration
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16578R | 036 | Lecture | 12:00-12:50pm | Tuesday | 8 of 10 | Dina Mayzlin | HOH506 | |