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Communication Management (CMGT)
- D class assignments for graduate students available in ASC140; phone (213) 740-0900.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions. All graduate students (excluding PhDs) will be assessed a $150 per
Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21701D | 169 | Lecture | TBA | TBA | 35 of 90 | Kimberlie Stephens,Julia Matthews, Cynthia Martinez | ONLINE |   |
Central issues of theory and practice in the management of communication; broad introduction to all areas of the program. Open to M.A. in Communication Management students only.
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21702D | 001 | Lecture | 2:00-4:50pm | Tuesday | 28 of 30 | Daniela Baroffio, Ben Lee, Brad Shipley,Rebecca Weintraub | ASC231 | Word (130048 KB) |  |
| 21703D | 001 | Lecture | 6:30-9:20pm | Tuesday | 45 of 48 | Daniela Baroffio, Ben Lee, Brad Shipley,Rebecca Weintraub | ASC204 | | |
| 21704D | 001 | Lecture | 2:00-4:50pm | Thursday | 36 of 38 | Daniela Baroffio, Ben Lee, Brad Shipley,Rebecca Weintraub | ANN409ABC | | |
| 21705D | 001 | Lecture | 6:30-9:20pm | Thursday | 35 of 40 | Daniela Baroffio, Ben Lee, Brad Shipley,Rebecca Weintraub | ASC204 | |
Roles, responsibilities and requirements of communication functions within corporations; design and implementation of communication plans; strategic message production for internal and external audiences.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21706D | 169 | Lecture | TBA | TBA | 41 of 80 | Rebecca Weintraub, Jessica Neff, Laurel Felt | ONLINE | |
Develops a conceptual framework for understanding information, uncertainty, knowledge, interpretation, and equivocality. Principles for managing information load, and communication networks information distribution, and decision making.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21711D | 001 | Lecture | 6:30-9:20pm | Tuesday | Canceled | |
Promotional messages as both creative expressions and agents for behavioral change; application of social science theories of persuasion and compliance in interpersonal and mass-media venues.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21714D | 001 | Lecture | 2:00-4:50pm | Monday | 21 of 25 | Kelton Rhoads | ANN211 | PDF (10134 KB) | |
Theory and research on value and attitude formation and change; consequences for communication and behavior.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21715D | 001 | Lecture | 6:30-9:20pm | Thursday | 15 of 21 | Michael Cody | ANN309 | Word (258586 KB) | |
| 21716D | 001 | Lecture | 6:30-9:20pm | Thursday | 8 of 21 | Mathew Curtis | ASC331 | Word (51010 KB) | |
Connections between health providers' communication and patients' well-being; consultation language, nonverbal behavior, physical settings, design of media messages, information technologies in patient education and care.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21718D | 001 | Lecture | 6:30-9:20pm | Monday | Canceled | |
How mass media shape public images of groups, channel political power, promote consumption of goods. Social and political theoriesas tools in evaluating media impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21722D | 001 | Lecture | 6:30-9:20pm | Tuesday | 24 of 30 | Peter Clarke | ASCG34 | Word (28514 KB) | |
Examination of the impact of global economic changes on communications industries, the political and economic forces shaping these industries and the roles of its managers.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21725D | 001 | Lecture | 5:00-7:50pm | Monday | Canceled | |
Applications of both data and interpretation in communications management. Topics include: audience ratings, surveys, experimental tests of programs and campaigns, formative evaluation, secondary data sources.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21735D | 169 | Lecture | TBA | TBA | 40 of 90 | Mathew Curtis, Nithya Muthuswamy, Courtney Pade | ONLINE | |
Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21736D | 001 | Lecture | 6:00-8:50pm | Thursday | 16 of 20 (2 on waitlist) | Andrea Hollingshead | ANN209 | PDF (387890 KB) | |
Examination, application and critique of traditional and contemporary organizational communication theory as it applies to the entertainment industry's unique internal and external environments.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21739D | 001 | Lecture | 6:30-9:20pm | Monday | 19 of 25 | David Craig | ASC328 | Word (310272 KB) | |
Use of rhetorical theories and communication models to create organizational identification with internal and external audiences; the role of values and ethics in creating identities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21740D | 001 | Lecture | 6:30-9:20pm | Tuesday | 17 of 21 | Simon Uwins | ANN210 | PDF (1982134 MB) | |
| 21741D | 001 | Lecture | 6:00-8:50pm | Tuesday | 14 of 21 | Jeffrey Hirsch | ANN209 | Word (166810 KB) | |
Understanding dynamics in entertainment markets enabled by emerging digital technologies; broad and niche strategies to target appropriate audiences, building audience engagement with entertainment content identities.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21747D | 001 | Lecture | 6:00-8:50pm | Thursday | 18 of 22 (1 on waitlist) | Gracelyn Brown | ANN210 | PDF (509670 KB) | |
Analysis and development of online communication and marketing campaigns; exploration of current Internet best practices in social media, SEM, privacy, location-based marketing, and online measurement.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21751D | 001 | Lecture | 6:30-9:20pm | Monday | 19 of 25 (4 on waitlist) | Mayanna Framroze | ASC204 | Word (29550 KB) | |
Communication strategies in a global marketing environment; analysis of global ??? local challenges and opportunities; effective global integrated communication to create and sustain competitive advantage
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21754D | 169 | Lecture | TBA | TBA | 76 of 110 | Paolo Sigismondi,Jane MacOubrie, Terrence Chmielewski, Nithya Muthuswamy | ONLINE | |
Specialized writing for persuasive and strategic communication contexts. Intensive focus on public relations writing for print, online, broadcast, and social media.
- Crosslist: This course is offered by the PR department but may qualify for major credit in CMGT. To register, enroll in PR 562.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21580D | 169 | Lecture | TBA | TBA | 15 of 80 | Jennifer Floto | ONLINE | |
Communication strategies for effective negotiation, mediation and facilitation of disputes; structures for public interventions; emergence of online dispute resolution systems.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21769D | 001 | Lecture | 2:00-4:50pm | Tuesday | 17 of 24 | Colleen Keough | ASC328 | Word (32864 KB) | |
Examines non-profit advocacy (vs. for-profit communication) marked by different rhythmic and creative drivers; non-profit audience analysis; creation of conversations for viral communication impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21771D | 001 | Lecture | 6:30-9:20pm | Monday | 25 of 26 | Gary Wexler | ANNL101 | |
Examination of the communicative elements of leadership in entertainment products and processes; the role of communication experts in supporting, coaching and facilitating entertainment leadership.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21777D | 001 | Lecture | 6:30-9:20pm | Wednesday | 22 of 25 (2 on waitlist) | David Craig | ASC331 | Word (154519 KB) | |
Fundamental principles of audience research; critique of existing methodologies; implications for global audiences and mass media markets.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21778D | 001 | Lecture | 2:00-4:50pm | Thursday | 20 of 25 | Courtney Pade | ASC328 | PDF (125600 KB) | |
| 21779D | 001 | Lecture | 6:30-9:20pm | Wednesday | 21 of 25 (2 on waitlist) | Jessica Neff | ANN406 | PDF (121176 KB) | |
| 21780D | 169 | Lecture | TBA | TBA | 46 of 80 | Jessica Neff, Nithya Muthuswamy, Janel Schuh | ONLINE | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21781D | 001 | Lecture | TBA | TBA | 1 of 25 | Ben Lee | OFFICE | | |
| 21782D | 001 | Lecture | TBA | TBA | 3 of 25 | Daniela Baroffio | OFFICE | | |
| 21783D | 001 | Lecture | TBA | TBA | 4 of 25 | Patricia Riley | OFFICE | | |
| 21784D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21785D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21790D | 001 | Lecture | TBA | TBA | 0 of 25 | OFFICE | |
Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems. Open to master's degree students in the School of Communication.
- Restriction: Registration open to the following major(s): Communication Management, Digital Social Media, Global Communication, Public Diplomacy (Practitioner and Mid-Career Professional),, Public Diplomacy
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 21791D | 001 | 1.0 | Lecture | TBA | TBA | 49 of 80 | Ben Lee | OFFICE | | |
| 21792D | 001 | 1.0 | Lecture | TBA | TBA | 5 of 25 | Daniela Baroffio | OFFICE | | |
| 21793D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | Brad Shipley | OFFICE | | |
| 21794D | 001 | 1.0 | Lecture | TBA | TBA | 5 of 50 | Nick Cull | OFFICE | | |
| 21795D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | Rebecca Weintraub | OFFICE | | |
| 21796D | 001 | 1.0 | Lecture | TBA | TBA | 10 of 25 | Patricia Riley | OFFICE | | |
| 21797D | 001 | 1.0 | Lecture | TBA | TBA | 1 of 25 | Karen North | OFFICE | | |
| 21798D | 061 | 2.0 | Lecture | TBA | TBA | 1 of 10 | Rebecca Weintraub | OFFICE | | |
| 21799D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21800D | 001 | 1.0 | Lecture | TBA | TBA | 0 of 25 | OFFICE | | ||
| 21801D | 001 | 2.0 | Lecture | TBA | TBA | 0 of 25 | Rebecca Weintraub | OFFICE | |
Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree. Open to Master of Communication Management students only. Prerequisites: CMGT 501 and CMGT 540. Duplicates credit in former CMGT 597.
- Prerequisite: CMGT 501 and CMGT 540
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21802D | 001 | Lecture | TBA | TBA | 4 of 25 | Daniela Baroffio | OFFICE | Word (322560 KB) | |
| 21822D | 169 | Lecture | TBA | TBA | 2 of 20 | Mathew Curtis | ONLINE | |
Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree. Open to Master of Communication Management students only. (Duplicates credit in former CMGT 597).
- Prerequisite: 1 from (CMGT 597a or CMGT 597)
- Restriction: Registration open to the following major(s): Communication Management
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21813D | 001 | Lecture | 2:00-4:50pm | Wednesday | 12 of 25 | Daniela Baroffio | ASCG34 | Word (322560 KB) | |
| 21814D | 001 | Lecture | 6:00-8:50pm | Wednesday | 7 of 25 | Daniela Baroffio | ASC240 | Word (322560 KB) | |
| 21815D | 001 | Lecture | 2:00-4:50pm | Wednesday | 10 of 25 | Ben Lee | ASCG34 | Word (322560 KB) | |
| 21816D | 001 | Lecture | 6:00-8:50pm | Wednesday | 8 of 25 | Ben Lee | ASC240 | Word (322560 KB) | |
| 21833D | 169 | Lecture | TBA | TBA | 6 of 20 | Mathew Curtis | ONLINE | |
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Entrepreneurial Communication | ||||||||||
| 21837D | 001 | 4.0 | Lecture | 6:30-9:20pm | Wednesday | 26 of 26 | Frederick Nager | ASC231 | PDF (276910 KB) | |
| Celebrimedia- The Business of Fame & Celebrity | ||||||||||
| 21838D | 001 | 4.0 | Lecture | 6:30-9:20pm | Thursday | 25 of 25 | Aaron Settipane | ANN406 | PDF (221765 KB) | |
| Data Analytics and Visualization | ||||||||||
| 21839D | 001 | 4.0 | Lecture | 6:30-9:20pm | Wednesday | 29 of 30 | Liuning Zhou | ASC204 | PDF (46996 KB) | |
| Analytics for Non-Profit Advocacy | ||||||||||
| 21836D | 001 | 4.0 | Lecture | 6:30-9:20pm | Monday | 18 of 25 | Lisa Vebber | ASC331 | PDF (161133 KB) | |