The Art & Science of Creating and Marketing Blockbusters

Section 16514

  • Note: Course Description: Examines the business of creating, marketing, and managing massive entertainment franchises, mostly in movies, but also in television, video games and toys. Disciplines covered include effective storytelling, marketing, management, psychology, and economics/finance. The prerequisite for MKT 499 for fall 2016 is waived and students may obtain clearance from the Undergraduate Advising Office.
  • Session Dates (session code 001)
    First day of classes:
    Monday, August 22, 2016
    Last day to add:
    Friday, September 9, 2016
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 9, 2016
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 7, 2016
    Last day to drop with a mark of "W":
    Friday, November 11, 2016
    End of session:
    Wednesday, December 14, 2016
  • Book List Prices and book list are subject to change.
    • Marich. Marketing to Moviegoers. (Required)
      ISBN: 9780809331963
      New: $38.50
      Used: $29.00
      Rental: $15.40 (Used)
    • Del Vecchio. Creating Blockbusters!. (Required)
      ISBN: 9781455615292
      New: $26.95
      Used: $20.25
    • Delvecchio. MKT 499 Course Reader. (Required)
      ISBN: 9780182206926
      New: $37.55
      Used: $28.25
    Purchase from USC Bookstore