Marketing Challenges in Different Industries

Section 16510

  • Note: Course Description for Section # 16510&16512: Students will explore the various challenges posed by marketing different kinds of products and services, and identify solutions to those problems. This course will help students better identify the skills they need to succeed in their careers. careers. Course Description for Section #16514: Examines the business of creating, marketing, and managing massive entertainment franchises, mostly in movies, but also in television, video games and toys. Disciplines covered include effective storytelling, marketing, management, psychology, and economics/finance. The prerequisite for MKT 499 for fall 2016 is waived and students may obtain clearance from the Undergraduate Advising Office.
    Course Description for Section # 16510&16512: Students will explore the varios challenges posed by marketing different kinds of products and services, and identify solutions to those problems. This course will help students better identify the skills they need to succeed in their careers. better identify the skills they need to succeed in their careers. Course Description for Section #16514: Examines the business of creating, marketing, and managing massive entertainment franchises, mostly in movies, but also in television, video games and toys. Disciplines covered include effective storytelling, marketing, management, psychology, and economics/finance. The prerequisite for MKT 499 for fall 2016 is waived and students may obtain clearance from the Undergraduate Advising Office.
  • Session Dates (session code 001)
    First day of classes:
    Monday, August 22, 2016
    Last day to add:
    Friday, September 9, 2016
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 9, 2016
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 7, 2016
    Last day to drop with a mark of "W":
    Friday, November 11, 2016
    End of session:
    Wednesday, December 14, 2016
  • Book List Prices and book list are subject to change.
    • Folkes. MKT 499 Course Reader: Marketing Challenges Across Industries. (Required)
      ISBN: 9780182207398
      New: $40.46
      Used: $30.50
    Purchase from USC Bookstore