Consumer Behavior and Marketing

Section 16503

  • Session Dates (session code 001)
    First day of classes:
    Monday, August 22, 2016
    Last day to add:
    Friday, September 9, 2016
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 9, 2016
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 7, 2016
    Last day to drop with a mark of "W":
    Friday, November 11, 2016
    End of session:
    Wednesday, December 14, 2016
  • Book List Prices and book list are subject to change.
    • Hoyer. Consumer Behavior. (Required)
      ISBN: 9781133435211
      New: $404.25
      Used: $303.25
      Rental: $323.40 (New), $161.70 (Used)
    • Kahneman. Thinking, Fast & Slow. (Required)
      ISBN: 9780374533557
      New: $16.00
      Used: $12.00
      Rental: $8.80 (New), $6.40 (Used)
    Purchase from USC Bookstore