New Product Development and Branding

Section 16494

  • Session Dates (session code 001)
    First day of classes:
    Monday, August 22, 2016
    Last day to add:
    Friday, September 9, 2016
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 9, 2016
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 7, 2016
    Last day to drop with a mark of "W":
    Friday, November 11, 2016
    End of session:
    Wednesday, December 14, 2016
  • Book List Prices and book list are subject to change.
    • Keller. Best Practice Cases in Branding (Custom). (Required)
      ISBN: 9781323529645
      New: $20.75
      Used: $15.75
    • Keller. Strategic Brand Management (loose pgs)(USC)(CUSTOM). (Required)
      ISBN: 9781323409749
      New: $187.50
      Used: $140.75
    Purchase from USC Bookstore