Research Skills for Marketing Insights

Section 16508

  • Note: Recommended Preparation: BUAD 310 or COMM 301 or PSYC 274 or MATH 116. Duplicates credit in MKT 470.
  • Session Dates (session code 001)
    First day of classes:
    Monday, August 22, 2016
    Last day to add:
    Friday, September 9, 2016
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 9, 2016
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 7, 2016
    Last day to drop with a mark of "W":
    Friday, November 11, 2016
    End of session:
    Wednesday, December 14, 2016
  • Book List Prices and book list are subject to change.
    • Yang. MKT 402 Course Reader: Research Skills for Marketing Insights. (Required)
      ISBN: 9780182208579
      New: $37.49
      Used: $28.25
    • Aaker. Marketing Research. (Required)
      ISBN: 9781119238720
      New: $160.50
      Used: $120.50
      Rental: $64.20 (Used)
    Purchase from USC Bookstore