Marketing and Shifts in Consumer Decision Making

Section 36301

  • Session Dates (session code 001)
    First day of classes:
    Monday, August 22, 2016
    Last day to add:
    Friday, September 9, 2016
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 9, 2016
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 7, 2016
    Last day to drop with a mark of "W":
    Friday, November 11, 2016
    End of session:
    Wednesday, December 14, 2016
  • Book List Prices and book list are subject to change.
    • Pink. To Sell Is Human. (Required)
      ISBN: 9781594631900
      New: $16.00
      Used: $12.00
      Rental: $10.40 (New), $6.40 (Used)
    • Godin. All Marketers Are Liars. (Required)
      ISBN: 9781591845331
      New: $15.00
      Used: $11.25
      Rental: $11.25 (New), $6.00 (Used)
    • Kotter. Our Iceberg Is Melting. (Required)
      ISBN: 9780312361983
      New: $19.99
      Used: $15.00
      Rental: $12.99 (New), $8.00 (Used)
    Purchase from USC Bookstore