Advertising and Communication
Section 20556
- Session Dates (session code 001)
- First day of classes:
- Monday, August 22, 2016
- Last day to add:
- Friday, September 9, 2016
- Last day to drop without a mark of "W" and receive a refund:
- Friday, September 9, 2016
- Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
- Friday, October 7, 2016
- Last day to drop with a mark of "W":
- Friday, November 11, 2016
- End of session:
- Wednesday, December 14, 2016
- Book List Prices and book list are subject to change.
- Turow. Daily You:How the New Advertising Industry Is Defining Your Identity & Your Worth. (Required)
ISBN: 9780300188011
New: $24.25
Used: $18.25
Rental: $19.40 (New), $9.70 (Used)
- Berger. Ways of Seeing. (Required)
ISBN: 9780140135152
New: $16.00
Used: $12.00
Rental: $8.80 (New), $6.40 (Used)
- Aronczyk. Branding the Nation. (Required)
ISBN: 9780199752171
New: $26.95
Used: $20.25
Rental: $20.21 (New), $10.78 (Used)
- Melissa Aronczyk. Branding the Nation: The Global Business of National Identity. (Required)
ISBN: 9780199329182
eBook: $23.99
- Barthes. Mythologies. (Required)
ISBN: 9780809071944
New: $15.00
Used: $11.25
Rental: $9.75 (New), $6.00 (Used)
- Molotch. Where Stuff Comes From. (Required)
ISBN: 9780415950428
New: $49.95
Used: $37.50
Rental: $37.46 (New), $19.98 (Used)
- Leiss. Social Communication in Advertising. (Required)
ISBN: 9780415966764
New: $62.75
Used: $47.25
Rental: $47.06 (New), $25.10 (Used)
Purchase from USC Bookstore