Global Marketing Communication
Section 21753
- Session Dates (session code 001)
- First day of classes:
- Monday, August 22, 2016
- Last day to add:
- Friday, September 9, 2016
- Last day to drop without a mark of "W" and receive a refund:
- Friday, September 9, 2016
- Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
- Friday, October 7, 2016
- Last day to drop with a mark of "W":
- Friday, November 11, 2016
- End of session:
- Wednesday, December 14, 2016
- Book List Prices and book list are subject to change.
- Keegan. Global Marketing (w/out Access Code). (Required)
ISBN: 9780134129945
New: $288.25
Used: $216.25
Rental: $187.36 (New), $115.30 (Used)
- Demooij. Global Marketing & Advertising. (Required)
ISBN: 9781452257174
New: $94.75
Used: $71.25
Rental: $71.06 (New), $37.90 (Used)
- de Mooij. Global Marketing and Advertising: Understanding Cultural Paradoxes. (Required)
ISBN: 9781483315454
eBook: $69.00
- Keegan. Global Marketing. (Required)
ISBN: 9780134138176
eBook: $167.99
Purchase from USC Bookstore